Senior Executive, Digital Social
Posted on 14 Mar 2023 16 days left for application
Job Description

Job Purpose

To assist the team on managing MDEC's social media assets (Facebook, Instagram, LinkedIn, Twitter and TikTok) including the creation of contents in order to create awareness to the target audience.

Duties & Responsibilities

  • Digest social media performance reports and data to provide intelligence to the social media team for content development and strategy.
  • Continuously improve MDEC’s social media content and presence by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information with the digital social team.
  • Assist Digital Social Head in building and executing social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
  • Collaborate with other divisions to manage reputation, identify key players and coordinate actions.
  • Manage & grow assigned social media channels as well as engaging their communities, using strategic paid media and influencer strategy.
  • Work with Digital Social team to create relevant and engaging content which is to be scheduled on a regular basis, focused on increasing followers, engagement and reach of content.


  1. Candidate must possess at least Bachelor's Degree in Marketing, Communications or equivalent.
  2. Minimum 3 years experience in social media marketing, social media performance and analytics or social media specialist.
  3. Proven experience engaging and utilising social media influencer networking groups social analytics tools knowledge (Meltwater, Talkwater, etc).
  4. Proven track record in social media marketing and a deep understanding of social media behavior trends.
  5. Knowledge of social media content development and tools (Canva, Adobe, etc).

Competency Required

  1. Knowledge on Social Media advertising, influencer engagement, running campaign Social Media Analytics tools (Metlwater, Talkwater etc)
  2. Social Media Management tools (Sprout Social, Buffer, etc)
  3. Creative content development tools ( Adobe Creative Suite, Canva, etc)
  4. Community Management
  5. Content Development & Strategy

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