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Senior Marketing Executive
Posted on 22 Apr 2022 4 days left for application

Job Purpose

Duties & Responsibilities

The Senior Executive, Marketing is expected to provide support in the development, management, implementation, and reporting of any marketing program/campaign across all channels, offline and online.

Roles and responsibilities include, but not limited to, the following:

1. Working with internal teams and external agencies on:

• Media analysis, planning and buying (offline and online media)

• Ideation and conceptualisation of campaign creatives

• Managing performance-driven digital marketing creatives

• Reporting of campaign performance

2. Working with internal support teams in PR, social media, events, brand, government relations and project team to ensure alignment of campaign schedules, consistency in communication and smooth implementation

3. Reporting to the hiring manager on assigned tasks in a timely manner

4. Maintain excellent relationship with the project team to ensure smooth collaboration in project and marketing activities

5. Provide administrative support and assist with any ad-hoc day-to-day tasks as required by the team

6. Constantly keep abreast of the latest advertising and promotion trends, digital innovations and other communication channels and propose appropriately for further enhancement of advertising and promotions efforts in accordance with corporate and brand image.

Qualifications

1. BSc/BA in Marketing, Communication, Business or related discipline.

2. Minimum of 1.5 - 2 years’ experience in a marketing role (involved in media and creative) either in a corporate or an agency setup.

3. Experience in presenting, collaborating with and managing a range of stakeholders and project teams.

4. Hands-on experience in performance-driven digital marketing and familiarity with Google Ads (campaign set-up, optimisation and reporting), digital audience/traffic management tools (eg. Google Analytics, comScore) as well as social media ads and analytics.

5. High competency in Microsoft applications including Excel, PowerPoint, Word and Outlook.

6. Able to communicate effectively (verbal and written) in both English and Bahasa Malaysia.

7. Meticulous and high level of attention to detail.

8. Results-driven attitude.

9. Ability to work effectively within a team and independently with minimal supervision.

10. Good organisational skills and experience in meeting tight deadlines.

11. Experience in project management and driving initiative is an added advantage.

Competency Required


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