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Consultant - Public Relations, Content and Communications
Posted on 04 Jun 2021 10 days left for application

Job Purpose

Duties & Responsibilities


  1. To render robust PR and communications to support MDEC’s overall initiatives.
  2. The primary focus of this role will be PR, content creation and putting together MDEC’s storytelling and narratives.


PR Materials

  • Excellent writing and editing skills. Experienced putting together content, pitches and story angles to effectively articulate MDEC's stories and narratives
  • Responsible for strategizing, developing and effectively communicating MDEC's objective, narrative, programs to continuously create positive sentiments and drive an impact locally and internationally.
  • Develop effective PR Plans for the Rakyat, Businesses and Investor using appropriate communications strategies and tactics


Media Relations

  • Strategize, organize and manage various Public Relations activities
  • Nurture and enhance relationships with the media to effectively secure coverage in the desired publications   
  • Arrange for interviews and public speaking opportunities to profile MDEC's spokespeople, its business partners as well case studies.
  • Use a variety of channels (TV, press, online, social media etc.) to maximize MDEC's exposure
  • Research, support and develop effective PR plans using appropriate strategies and tactics
  • Work with marketing team to ensure match with the corporate brand
  • Measure performance and produce reports on PR KPIs for each PR campaign/activity/events
  • Build and maintain relationships with journalists, influencers, internal and external stakeholders
  • Stay up to date with PR and industry trends, media updates and best practices


Speeches and Talking Points

  • Ability to put speeches, briefing documents and other document for stakeholders within MDEC, the government and other stakeholders.

Qualifications

  • A senior PR & Communications practitioner (min. 10 years of service)
  • Fully competent in conceptualizing and executing 360° PR campaigns
  • Excellent communication skills (spoken and written) in English, BM. Proficiency in other languages will be an added advantage.
  • Experience in putting together content for C-Level executives 
  • Ability to build strong relationships with team's in MDEC, its partners and the government
  • Creative mind with practical solutions 

Competency Required


Related Links
Media Gallery